How the health agenda is impacting food and drink innovation

Read here how health and wellness have become central drivers of food and drink innovation, reshaping both product development and ingredient strategies across the industry. Consumer demand for foods lower in salt, sugar, fat, and calories continues to rise, supported by data showing that over 60% of UK consumers are actively engaged in health and wellness and are increasingly reducing processed food intake. Soragni, LBI Savory Cat. manager, explains that innovative ingredient solutions—such as umami-rich ingredients, flavour modulators, natural sweetness modulators, and fat-mimetic systems—make it possible to deliver the same satisfaction with lower levels of sodium, sugar, or saturated fat, helping reconcile public health objectives with consumer expectations.